Today on Brand Story, Inc., we continue our “Future of Sports Content” series with a episode dedicated to college sports. Tom Odjakjian, or OJ, as he’s known by everyone in college sports, is the Senior Associate Commissioner of the American Athletic Conference, which has been at the epicenter of college athletics realignment.

Prior to his stint at the AAC, Tom spent nearly 20 years an associate commissioner of the Big East Conference after elevating to ESPN’s Director of College Sports during his tenure there (1981-1994).

His day job and network in college sports media make him a true insider who can help us crystal ball the future of college sports.  Step on in to our second installment of the “Future of Sports Content” with a focus this episode on college sports content.






Episode highlights include:

  • What’s the Senior Associate Commissioner of the American Athletic Conference’s day -to-day job?
  • The hottest topics in college sports content, including:
    • Name, Image & Likeness (NIL) and impact on sponsorships
    • Gambling – revenue streams to game integrity
    • Media rights – current and future values
    • Olympic sport growth and marketplace value
    • Women’s sports content
  • Tom’s investment in the AAC’s content studio – the why, the how and the ROI
  • Future of in-person college sports experiences and experiential content
  • What Tom Odjakjian is reading for fun.

Other Future of Sports Content series episodes:

Thank you Brand Story, Inc. community for your support as we kick-off our inaugural Future of Sports Content series.  We want to continue to hear from you. Share your guest recommendations, topic suggestions, questions and overall feedback. This community is for YOU.

Drop me a note at [email protected] or ping me at LinkedIn here. You can follow Tom Odjakjian on Twitter here or on LinkedIn here – feel free to let her know what you liked from this episode. Guests love to hear from our listeners. Enjoy the episode!

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