I’ve been giving lots of love to Content Marketing World, since the largest convention of its kind on the planet returns in person September 28 – October 1 in Cleveland. I’m hopeful all of our listeners can convene with me there and nerd out together on all things Brand Story, Inc. (reminder – $100 off your registration if you use the promo code BRANDSTORY100 at registration).

Well, today’s guest, Joe Pulizzi actually created the damn thing. Joe is the founder of the Content Marketing Institute and Content Marketing World, which he eventually sold in 2016. He’s known as “the Godfather of Content Marketing” which alone should make you intrigued enough to hit play.

Joe Pulizzi is the author of the bestselling 2015 book Content Inc., which just printed a second edition that I devoured it over Memorial Day weekend. Why now, nearly six years later? Well, it seems the pandemic was a catapult for content marketing and as sales of the book spiked, Joe realized it was time to update one of the seminal books in our industry.


When Joe Pulizzi speaks, content creators listen

Joe founded four companies, including content creation news site The Tilt in 2014 and received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.






Here are a few of the highlights of this episode recorded on June 1, 2021:

  • The backstory and new components of Content Inc.
  • The most common challenges for content marketer monetization and how to solve for it.
  • Why “solopreneurs” are beating better-resourced brands and what brands can learn to improve their game.
  • Joe Pulizzi on practicing the Content Inc. model he preaches and how he slices his time, where he makes his money, and how he does it.
  • The critical nature of the content mission statement, why many marketers fail at this step, and how they can correct it.
  • The importance of “the base” and several case studies of platforms as marketing tools.
  • Joe’s new business, The Tilt, and the premise and tactics of content differentiation.
  • The state of content marketing in 2021.
  • And, as always, our “Morning Musts” and “Bedside Bookstand” segments.

 I invite you to follow Joe on Twitter @Iwhere you can get daily insights on content like we discussed today. 

We want to hear from you. Share this podcast, give us your feedback and hit me up with topic suggestions and guest ideas. Brand Story, Inc. is for you, so let’s make it great together. You can ping me on LinkedIn or follow me on Twitter @_JaySharman. Thanks for listening. Enjoy!

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