Free White Paper


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Museums, content, and the age of Google

What value does a museum or cultural center bring, now that the world is quite literally at our fingertips with Google? The solution to this challenge lies less in fighting the tides and more in embracing the current.

This white paper provides 4 actionable tips for keeping your “bricks and mortar” institution relevant in the information age.


How to “own” expertise on your topic


To identify what those who aren’t visiting in-person really want


Methods for creating attention-getting, sharable content