March Adness 2016 Voting Bracket Results
And the winner is…
Congrats to the winning Ad, “Live Más Scholarship”! Taco Bell Foundation and O’Keefe Reinhard & Paul produced a spot that resonates with – and personifies – the dreams of today’s youth. But before we sign off, we want to give a big thank-you to the over 2,000 voters this year. Because of your participation, we’ll make a donation to DonorsChoose, a charity that helps mold the next generation of great minds. See you again in 2017!
2016 Lineup
With 16 videos in 4 categories, voting was surprisingly close. Here are the runners-up in order starting with 2nd place.
“Puppyhood”
Category: Cute
Sponsor: Purina
Agency: Night Agency
This man found a soulmate in a puppy and it’s adorable.
“#WhatsYourGoal”
Category: Celebrity
Sponsor: Chicago Blackhawks
Agency: Ogilvy
Looking after Ben has its challenges. Emilie’s goal was to have the #Blackhawks help her babysit.
“My Dad is a Liar”
Category: All the Feels
Sponsor: MetLife
Agency: BBDO
A child’s future is worth every sacrifice.
“A Caring Chorus”
Category: All the Feels
Sponsor: Kleenex
Agency: VSA Partners Chicago
One group of students took the time to recognize their chorus teacher with a performance she’ll never forget.
“Remove Labels This Ramadan”
Category: Changing the Conversation
Sponsor: Coca-Cola
Agency: FP7 and Memac Ogilvy
This Ramadan, Coke invited six strangers to an Iftar in the dark. See what they discovered.
“Force for Change”
Category: Celebrity
Sponsor: Star Wars
Agency: In-house (Disney, Lucasfilm and Bad Robot)
Harrison Ford Surprises Star Wars Fans with Big News… for Charity.
“Imagine the Possibilities”
Category: Cute
Sponsor: Barbie
Agency: BBDO Worldwide
Hidden cameras capture real reactions to girls imagining everything they might one day become.
“Emily’s Oz”
Category: All the Feels
Sponsor: Comcast Xfinity
Agency: Goodby, Silverstein & Partners
Discover what Emily, a little girl who is blind, sees when she watches The Wizard of Oz.
“More Than Brains”
Category: All the Feels
Sponsor: University of Phoenix
Agency: 180LA
University of Phoenix students come with more than just brains.
“#EveryDropCounts”
Category: Changing the Conversation
Sponsor: Colgate
Agency: Y&R
Colgate encourages you to turn off the faucet while brushing your teeth, to save nearly 3,000 gallons of water a year.
“Find Your Magic”
Category: Changing the Conversation
Sponsor: Axe
Agency: 72andSunny
The most attractive man you can be is yourself. So find what makes you, you. Then work on it.
“America”
Category: Celebrity
Sponsor: Bernie Sanders
Agency: Devine Mulvey Longabaugh
They’ve all come to look for America…
“Strong is Beautiful”
Category: Celebrity
Sponsor: Pantene
Agency: Grey
Girls who spend quality time with their dads grow up to be stronger women. Check out some of the toughest players in the NFL give a dad-do
“Friends Furever”
Category: Cute
Sponsor: Android
Agency: Droga5
You don’t have to be a cute animal to show the world how to “Be Together. Not the Same.” But it definitely helps.
“The Teddy Bear”
Category: Cute
Sponsor: Duracell
Agency: Anomaly
“The Teddy Bear” was inspired by the true story of a deployed dad, his young daughters, and the teddy bear that keeps them together.
Stay tuned for next year’s contest
Same time, same place!