Museums, content, and the age of Google
What value does a museum or cultural center bring, now that the world is quite literally at our fingertips with Google? The solution to this challenge lies less in fighting the tides and more in embracing the current.
This white paper provides 4 actionable tips for keeping your “bricks and mortar” institution relevant in the information age.
DISCOVER
How to “own” expertise on your topic
LEARN
To identify what those who aren’t visiting in-person really want
ABSORB
Methods for creating attention-getting, sharable content